The mission of A Red & Gray Group is to provide a respite for professional designers while allowing them to use their skills to address social problems and empower people in need. To achieve this, it will do the following:

• Recruit top design talent from corporations and consultancies to volunteer their expertise for a two week retreat.
• Foster relationships with humanitarian nonprofit organizations that are interested in forward thinking and innovative ideas.
• Utilize contextual research techniques to assist humanitarian nonprofit organizations in achieving their mission or refining it.
• Educate social workers and philanthropists on the benefits of a user-centered, iterative design process and how they can utilize these techniques on their own.