Design Strategy

This course is an introduction to the end-to-end process of using design to drive product and service strategy.

Qualitative Design Research

About this module

In this video on design strategy and research, you'll learn how to conduct design research, including looking for anomalies instead of commonalities, shifting power dynamics to the user, getting buy-in from skeptics, and techniques that quickly build rapport with research participants.

Main topics covered

In this module, you'll learn about:

  • The fundamentals of planning qualitative research
  • How to structure a research session
  • How to facilitate a research session

Related resources

Slides from this module

Course Contents

Qualitative Design Research
24 minutes
Design research is about spending time with real people and using their experiences as the center of influence for our designs—rather than shaping them based on technical and market trends.