Research Recruitment and Screening
About this module
You'll learn how to develop a research plan, define the right participants, work with a screener (or use participant intercepts and social media for broader groups), how many people you need to interview, and other methods needed to gather the information you really need to design for the end user.
Main topics covered
In this module, you'll learn about:
- What a screener is, and what it's used for
- How to write a research screener
- How to recruit participants
Related resources
Course Contents
An overview of this course: how to leverage design in a transformative way
Design research is about spending time with real people and using their experiences as the center of influence for our designs—rather than shaping them based on technical and market trends.
Design research is about spending time with real people and using their experiences as the center of influence for our designs—rather than shaping them based on technical and market trends.
What is the most important part of design research? Recruiting participants!
You'll learn best practices for writing a discussion guide that not only prompts the type of information gathering you need, but also evangelizes your stakeholders and demonstrates the value of design research.
How to manage the complexities that come with working with other creative people.
How can we make sense of the data we've gathered from research? Themes get us started.
Research doesn’t tell us what to design. Insights are the bridge from research to innovation. You'll learn how to create those insight statements.
Many complex projects require visualizing workflows. Service Slices are a way to explore those flows; you'll learn how to create these models and visuals.
It’s important to take stakeholders on the research ride. In this video, you'll learn how to present research findings in an engaging and persuasive manner.
Design criteria are an effective way to move from research into design. In this video, you'll learn how to write a succinct problem statement and define the design criteria that lead to success.