Design Strategy

This course is an introduction to the end-to-end process of using design to drive product and service strategy.

Research Recruitment and Screening

About this module

You'll learn how to develop a research plan, define the right participants, work with a screener (or use participant intercepts and social media for broader groups), how many people you need to interview, and other methods needed to gather the information you really need to design for the end user.

Main topics covered

In this module, you'll learn about:

  • What a screener is, and what it's used for
  • How to write a research screener
  • How to recruit participants

Related resources

Slides from this module

Course Contents

Research Recruitment and Screening
26 minutes
What is the most important part of design research? Recruiting participants!