Introduction to Design Strategy
About this module
Design strategy is all about experience, emotional insight, and narratives, built on a foundation of empathy. It’s designing for behavior over time instead of just a single moment in a static artifact. In this introduction to design strategy, I discuss the ins and outs of combining design and business, transcending reality, getting real about careers, and creating value for companies large and small. From Disney to Blackboard, learn about using design strategy to build iconic brands, products, services, and systems that users want and need.
Main topics covered
In this module, you'll learn about:
- What design strategy is, and how it plays a role in innovation
- The pillars of design strategy that form our course framework